Altwell is a company that produces CBD infused products from ethically grown hemp that has uniquely crafted flavours. The goal was to raise awareness and break the taboo about CBD benefits for middle-aged women, who are the brand’s target audience. Amanda was responsible for the art direction of the brand’s social media accounts editing images and videos, helped in the social media strategy and designed Meta ads, Instagram stories and feed posts to support Altwell’s product releases. Amanda and her team revamped the brand’s digital presence and increased the company’s sales.